Hospitality · Commercial · Technology

Joshua Thomas

Hotel General Manager · Marketing Enthusiast · AI Application

An experienced General Manager with broad leadership experience across hotels, resorts and luxury properties throughout New Zealand, his career spans operations, food & beverage, commercial strategy, brand development, rebrands, marketing, guest experience and overall business performance. Beyond hotels, he has founded and grown a successful recruitment business and is deeply engaged in practical AI, commercial intelligence and the integration of LLM-driven workflows into modern business operations.

LinkedIn ↗
Joshua Thomas, New Zealand hotel general manager

Career footprint

New Zealand Hotel
Brand Portfolio

A selection of hotel brands and operating groups that have formed part of Joshua’s career across New Zealand.

10New Zealand Hotels
7Markets
8Brands & Groups
Fable Hotels & Resorts logo, a hotel brand Joshua Thomas has worked with
Edit Hotels & Resorts logo, a hotel brand Joshua Thomas has worked with
Millennium Hotels & Resorts logo, a hotel brand Joshua Thomas has worked with
M Social logo, a hotel brand Joshua Thomas has worked with
Scenic Hotel Group logo, a New Zealand hotel group Joshua Thomas has worked with
Rendezvous Hotels logo, a hotel brand Joshua Thomas has worked with
Capstone Hotel Management logo, a hotel management group Joshua Thomas has worked with
TFE Hotels logo, a hotel group Joshua Thomas has worked with

Portfolio

Senior Hotel Management Portfolio

A selection of the properties and destinations that have shaped Joshua’s hotel management career. His senior hotel management experience includes Fable Dunedin, Edit Picton, Woodhouse Mountain Lodge, Portage Resort, M Social Auckland, Millennium Hotel Queenstown and Rendezvous Hotel Christchurch.

New Zealand

Hotel Management Experience Across New Zealand

Map showing Joshua Thomas’s hotel management experience across New Zealand

Joshua’s hotel management experience across New Zealand spans Bay of Islands/Paihia, Auckland, Wellington, Picton, Marlborough Sounds, Christchurch, Dunedin and Queenstown.

More than a hotelier

Building beyond the hotel.

Joshua approaches hospitality as an operator, but his interests extend well beyond hotel operations. He has founded and grown a highly profitable recruitment firm, built capability across branding, product and digital growth, and developed a persistent obsession with practical AI application. The common thread is a desire to build things that work and solve meaningful commercial problems.

Business Founder

Hospo HR

Bootstrapped from the ground up as a specialist recruitment business for New Zealand hospitality. It grew into a national recruitment partner while also becoming a platform for employer branding, industry content and hospitality commentary.

60+Roles filled
29Employer partners
$300K+Turnover in 15 months
58K+Candidate database

Marketing Enthusiast

Learned by building

Joshua’s marketing experience has largely come from creating demand directly, building personal and business brands, content, SEO, websites and paid acquisition rather than managing it from a distance.

1.6MOrganic LinkedIn views in 2 years
#1 GoogleLong-form content still ranking
SEO-firstSite built to rank across core search terms
Paid acquisitionMeta / Facebook + Google Ads

AI Application & Consulting

Deep in the application layer.

Ever since LLMs became broadly accessible in 2023, Joshua has been deeply immersed in practical AI, well before it became a standard business talking point. Much of his spare time has since been spent testing new models and tools, building custom GPTs and agents, embedding AI into his own business workflows, advising business owners on adoption, training users, and applying it across research, reporting, automation, content and prototyping. His guiding principle remains simple: “If it can’t be applied to a workflow, it’s useless technology.” He is particularly interested in where AI can genuinely improve how people work, make decisions and operate businesses.

Custom GPTs & agentsPurpose-built assistants and agentic workflows integrated into real work.
Workflow applicationResearch, reporting, recruitment, operations, analysis and decision support.
Consulting & trainingHelping business operators apply AI in their own environments and upskill users.
Generative contentHands-on experimentation across content, creative media and marketing workflows.
Building with AIMoving beyond prompting into prototypes, tools and software products.
Continuous learningOngoing immersion in new models, tooling, agents and practical AI capability.

Currently building · 2026

AI Search Intelligence SaaS

An AI-powered scanning and intelligence platform in active development, targeted for launch in late 2026.

Recommendations

Desmond Moraes

Desmond Moraes

Worked with Joshua on the same team

LinkedInRecommendation

Joshua is an incredibly passionate hotelier, a good team player and a great communicator. I had the privilege of working with him back in 2015-2016 and I have some incredible memories. Joshua is driven and creative. He is always looking for ways to improve systems and procedures to enhance the guest experience and provide seamless service. His zestful and joyful spirit really helped him build good working relationships with the team. Joshua has good leadership skills. He is a great motivator and takes the time to mentor his team and share his knowledge with them. His strong desire and hunger for growth, success and excellence makes him a great asset to any organisation he works for. He is a smart leader who is always leading from the front and is hands on with daily operations. His ability to think outside the box, negotiate and collaborate is phenomenal. Joshua is a trustworthy and reliable person with good ethics and a strong moral compass. I am so pleased to see that he is doing so well in his career and excited to see all the promotions and success that will chase him down in the years to come. I hope I get the opportunity to work with Joshua again.

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Connect

Let’s talk.

Joshua is always keen to connect with fellow hoteliers, hospitality enthusiasts and operators, whether it’s for a yarn, to brainstorm practical solutions to industry challenges, talk commercial strategy, or explore useful applications of AI in hospitality and business.

Connect on LinkedIn ↗